The first thing you need to know about social media is that it’s not just for kids, and it isn’t just for entertainment. It’s also a very effective strategy for marketing your business. Social media matters for your business because it’s accessible, impactful, and inexpensive. We recommend social media to all our franchise partners - it can do wonders for business!
Boundaries. We live with them, accommodate them, and move them around sometimes. There are many boundaries in a franchise business, which are set by the franchisor based on the experience they have with running that business. I had an interesting discussion about boundaries with a friend at lunch the other day. Specifically, the boundaries on social media. Where do you draw the line?