The first thing you need to know about social media is that it’s not just for kids, and it isn’t just for entertainment. It’s also a very effective strategy for marketing your business. Social media matters for your business because it’s accessible, impactful, and inexpensive. We recommend social media to all our franchise partners - it can do... Continue Reading

Published in: Branding, Marketing, Social Media

What does culture mean to you? The Oxford Dictionary defines it as, “the customs, arts, social institutions, and achievements of a particular nation, people, or social group. In business, culture generally means the purpose behind the policies and procedures that are in place. As Simon Sinek famously says, it... Continue Reading

Published in: Franchisee Support

Franchising is well established in Canada and continues to drive growth for our economy. A  respected name, turn-key system, and solid head office support are not the only elements required for a franchise to be successful. Like in any other business, there are specific traits which will influence whether you will be successful within a... Continue Reading

Published in: Ideas

When researching business opportunities, a question that often comes up is: “why a franchise?”

Published in: Education

How do you feel when it’s that time of year again? No, not the holidays…the annual conference. Most franchise systems and industries have annual conventions. If you are reluctant to travel and leave your daily routine to go to yours, here are 5 reasons to go to annual conferences:

Published in: Education, Inspiration

Most people like to be counted on. Everyone likes to count on others, especially the reliability of products and businesses. When we order a pizza from a national chain, or go to the store to buy Oreos, we have an expectation of what we will see when we open the box. We know how it will look, and taste. This is why we made the purchase. We... Continue Reading

Published in: Franchisee Support

Many people who feel stuck with the 9-5 routine or limited by corporate politics consider entrepreneurship for more freedom with their finances and lifestyle. Switching tracks from having a job to growing a business is a big adjustment, and isn't for everyone. Franchising has many advantages and benefits which may fit your goals, if you are... Continue Reading

Published in: Entrepreneurship

Researching franchises can be overwhelming. Members of the Canadian Franchise Association include 390 franchise systems in over 60 industry sectors. It's a process to find the right fit for your lifestyle, goals, and budget. Narrowing your... Continue Reading

Published in: Franchisee Support

I recently made the drive to Niagara Falls for the Canadian Franchise Association National Convention. Here is my math on the event: 14 hours of driving, 3 nights away from my home... Continue Reading

Published in: Education, Inspiration

When I started Concierge Home Services back in 2001 I made mistakes. It is a right of passage for any new business starting off from scratch. One of the many benefits of joining a franchise system is that you fly over those pitfalls and land on the solid ground of experience. As a franchisee, you have a system to follow, but you are in control... Continue Reading

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