At the start of every new year there are lists of top franchises to buy. The truth is that being a franchisee can be a highly profitable and rewarding experience. It is a very poplar business model, with over 78,000 franchise units operating in Canada, generating over $68 billion dollars in revenue every year. However, it is not a get-rich-quick scheme. Building a successful business requires hard work and sweat, even in an well established franchise system.
Apart from selecting a brand you believe in and matches your lifestyle goals, a key factor in your success as a franchisee is the franchisor you partner with. It takes two to build a successful franchise. When both franchisee and franchisor are doing their parts and working together, it leads to mutual success. At Concierge Home Services, we are committed to the success of our partners, and are continuously improving the value we bring to them. Transparency and communication is an integral part of our culture. In that spirit, here is an overview of how Concierge supports franchisees:
1. Initial Training
Using webinars, self-study, hands-on lessons, and in-person training, we provide new franchisees with step by step processed to manage their staff, conduct quotes, process payroll, tracking metrics and financials, and all other aspects of running their CHS business. This 2 week period is split between on-line and at our head office in Ottawa.
Branding begins online. Each franchisee has a location page built out on our professionally managed site. Our digital marketing team crafts AdWords campaigns to direct leads from each territory into the inbox of its franchisee. They also monitor SEO and UX, adjusting as required to ensure a steady flow of inquiries.
3. Local Marketing Strategy
We provide all the tools and processes for franchisees to market the brand locally in their territory. Print-ready marketing files and proven methods to distribute. Talking points and elevator pitches to promote your new business. Tips on how to develop referral relationships, whether you are in a formal networking environment or not.
4. Social Media
Social media profiles and training on how to leverage it to generate business, and even find your first hires. New fresh content is available every week for franchisees to post, mixing that up with their own local content.
5. Ongoing Coaching
Questions come up from time to time, or sometimes it is just good to talk through a situation with someone who understands. Support is just a phone call or email away. We also provide more structured coaching support for franchisees at various stages of their growth and development.
6. Team Meetings
Monthly team meetings are a place to share questions, successes, and get inspiration from fellow franchise partners. This opportunity to review your metrics every month keeps our partners focused on their business goals.
7. Annual Conference
Every fall, we gather in Ottawa for 2 days of skill building. Workshops, guest speakers, and lots of learning. Our franchise partners value this time together to talk shop.
Our clients choose CHS for the values, professionalism, and service we provide them. Our team loves the satisfaction of knowing our clients have less stress in their lives. If this appeals to you as a business you can operate from your home, then reach out to discuss joining our franchise team.